Our Background

MATCHCo was hatched by personalization and technology experts, David Gross and Andy Howell, who have created a wide range of end-to-end custom product programs for some of the world's top brands. 

There are four factors responsible for our useful and groundbreaking beauty app: the team’s professional experience, a state-of-the-art blending lab, a patented mobile technology, and our consumer insights.

MATCHCo empowers women to make beauty their own with an efficient digital platform and a physical product unlike any other.


Our Promise

100% shade match guarantee

We aren’t perfect, but we believe your skintone is. We are dedicated to getting each and every match correct. If your product was a mismatch mishap, please contact our customer support line.


Our product is scientifically tested and made with natural and botanical ingredients to care for and nourish the skin. By integrating the most beneficial skin-loving ingredients, we craft each bottle with integrity, expertise, and innovation. And we do it responsibly, while conscious of our carbon-footprint.


We only test on ourselves (humans) and no other animals. We love all animals. We are cruelty-free and do ask our supply chain to respect this. 


We are passionate about what we do and we continually look for ways to improve our app and our product.